Thursday, November 26, 2009

The Launching of the Sri Sutra Travel Business Franchise and Signing Ceremony with AMADEUS Malaysia as GDS Partner

KUALA LUMPUR, MALAYSIA (November 23, 2009) – SUTRA, a travel group with businesses in the travel industry, today announced an upcoming SUTRA Event to commemorate its official launch of the Sri Sutra Travel Business Franchise and appointment of AMADEUS Malaysia as its GDS Partner. The event is taking place on 2nd December 2009, Wednesday at The Royale Chulan, Kuala Lumpur – a venue that certainly befits an event of this stature. To launch the Sri Sutra Travel Business Franchise and bear witness to the signing ceremony with AMADEUS Malaysia is YB Dato’ Seri Ismail Sabri Bin Yaakob, Minister of Domestic Trade, Co-operatives & Consumerism.

The top management of Sri Sutra Travel Sdn Bhd, Datuk Wira Syed Ali Al Habshee, Dato’ Syed Mohd Razif Syed Yasin, Dato’ Syed Osman, and Mohd Nasir Mohd Tahir shall be hosting the event. Entrance is strictly by invitation only. Members of the Press & Media, related Government Agencies, Travel Partners, and entrepreneurs are expected to grace the event.

This SUTRA Event marks an important milestone in SUTRA’s expansion plans in the travel industry.

“Growth and the ability to grow has always been a key indicator of our success, and we are happy to make a statement through this event that we are positively confident that more business-minded people shall benefit from the Sri Sutra Travel Business Franchise once they are presented knowledge of it; especially now that the economy is on its way to recovery and investors are looking at business opportunities. The Sri Sutra Travel Business Franchise is based on a sound business model with an impressive track record since 1988. 0ur appointment of AMADEUS Malaysia as our GDS Partner serves to strengthen our technology backbone in supporting the business,” said Dato’ Syed Mohd Razif, Group Managing Director of SUTRA.

Founded in 1988, SUTRA has a rich history of service and experience in the travel and tourism industry. SUTRA currently is ranked among the top in terms of sales, products, and services with service locations thru-out the country and is a member of several associations, including the Malaysian Association of Tour and Travel Agents and BUMITRA Malaysia under the name "Sri Sutra Travel". SUTRA is also a registered member of the International Air Transport Association.

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